What’s Hot at IFT 2010

GNT Booth

It was great to see old and new faces at the Institute of Food Technologists (IFT) Annual Meeting & Food Expo 2010 in Chicago. Even better was the fact that they had added the Process Expo with the IFT Food Expo at McCormick Place – as it provided more interesting things to see all under one venue.

The top themes that seemed to dominate the show floor:

  • trans-fat options
  • fibre in all shapes and forms
  • inclusion of fruits

The “regulars” were omnipresent in several booths: probiotics, natural colours, antioxidants, acai and stevia. Even though stevia is old news, it was interesting to see a new version that does not need any masking agents (i.e. flavours) for its lingering sweetness. For a few of us observers, GNT won hands down for having the most attractive booth.

Other notables included puff snacks with purple corn extract and therefore high in antioxidants. Quinoa is becoming mainstream. The pistachio booth offered a quinoa salad with pistachio slivers and goat cheese which was delicious. The Innova booth is always an interesting one to visit – I hope they remember to send me the information they had promised! Here’s a couple more pictures:

Show Floor

Brenda & Maria

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