Chia Seeds Featured on CNBC
Tuesday, June 22nd, 2010Chia seeds have been featured this week on CNBC, where they wonder whether chia is the next big superfood. Chia isn’t mainstream yet, but has a growing following amongst the nutritionist and health community. Thanks to Christopher McDougall’s book Born to Run, which describes the use of chia in a drink called iskiate, long distance runners and other athletes are beginning to extol the virtues of this amazing seed. According to CNBC:
The next superfood though is a name you might know: Chia seeds. Yep, the very same seeds that you spread over your kitchen pet are now valued as a superfood…its filled with fiber, potassium and antioxidants, and it’s good for athletes of endurance sports because it holds water well.
Here’s the video segment:
Mentions of chia in the mainstream press should bump demand. It’s a versatile seed that food manufacturers might consider using in some of their products to leverage this growing awareness amongst consumers. If you’re a manufacturer looking into chia, we can help you with your application and supply both standard, and certified organic chia. Contact us to arrange for a sample. Consumers can purchase chia both online and in a growing number of traditional retail outlets.







